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Product Information

It’s called formula for a reason.

Recommending Store Brand Infant Formula is just like recommending generics. Store Brand Infant Formulas meet the same FDA nutritional and quality standards as popular name brands like Enfamil®, Similac® and Gerber®, but cost 50% less. They also meet the nutritional levels recommended by the U.S. National Academy of the Science-National Research Council and the American Academy of Pediatrics (AAP).    

Perrigo takes an evidence-based approach to product development. That’s why our clinically studied formulas contain the latest innovations in infant nutrition. These include nutrients found in breast milk: DHA, ARA, choline, lutein, nucleotides, prebiotics and probiotics, and 2’-FL HMO.    

Whether a family shops at Target or Walmart, CVS or Walgreens, Amazon or Costco, they can be sure that all Store Brand Infant Formulas have met the same high-quality standards. See below for an overview of the variety of routine and specialty formulas we produce.

Infant

Routine milk-based, iron-fortified formula for term infants 0-12 months. Provides complete nutrition, and supports growth and development. Compare to the nutrition of ENFAMIL PREMIUM® INFANT

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Advantage®

Routine milk-based, iron-fortified formula for term infants 0-12 months. Provides complete nutrition, and supports growth and development. Compare to the nutrition of SIMILAC PRO-ADVANCE®

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Tender®

Store Brand Tender® infant formula is a milk-based, iron-fortified formula modeled after breastmilk with complete nutrition for growth and development. It is made with 100% partially broken down whey protein smaller proteins that are easy to digest. Compare to the nutrition of GERBER® GOOD START® GENTLE

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ProCare™

ProCare Infant Formula is designed to be like breast milk, offering complete milk-based nutrition for baby’s first year. Compare to the nutrition of ENFAMIL INFANT NON-GMO and SIMILAC PRO-ADVANCE

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Gentle®

Store Brand Gentle® infant formula is a milk-based, iron-fortified easy-to-digest formula with casein and partially hydrolyzed whey. It is designed for fussiness, gas and crying. It provides complete nutrition, supports growth and development. Compare to the nutrition of ENFAMIL PREMIUM® GENTLEASE®

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Sensitivity®

Store Brand Sensitivity® infant formula is designed for fussiness and gas when sensitive to lactose. It is 99% reduced lactose, milk-based, iron-fortified formula which provides complete nutrition, and supports growth and development. Compare to the nutrition of SIMILAC PRO-SENSITIVE®

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Complete® Comfort

Nutritionally complete, infant formula for mild tolerance symptoms such as fussiness and gas. Made with partially hydrolyzed whey protein, as an alternative to routine intact-protein, milk-based formulas. Store brand Complete® Comfort contains no artificial growth hormones and includes key ingredients found in breastmilk, like Vitamin E and Lutein for eye development, DHA for brain development and prebiotic 2’-FL HMO to support immunity. Compare to the nutrition of SIMILAC PRO-TOTAL COMFORT

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Added Rice

Store Brand Added Rice infant formula is a thickened, milk-based, iron-fortified formula designed to reduce frequent spit-up and volume of regurgitation. It provides complete nutrition, supports growth and development, and meets the guidance of the American Academy of Pediatrics for reflux reduction.2 Compare to the nutrition of ENFAMIL A.R.

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Soy

Store Brand Soy infant formula is for infants with feeding issues related to sensitivity to milk-based formula. It is iron-fortified and provides complete nutrition and supports growth and development. It is for babies with sensitive tummies when a soy formula is preferred. Suitable for ages 0-12 months. Compare to the nutrition of SIMILAC® SOY ISOMIL®

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