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Frequently Asked Questions


We realize free infant formula samples provide a benefit to both your patients and practice, but they are very expensive to produce, mail, and personally deliver. One of the many ways we keep our costs down is by not providing free samples. However, we do offer a rebate for families to try their store brand of choice with a value of up to $201. In addition, store brand infant formulas offer up to 50% savings every day2—so there is no need for on-going coupon hunting; by partnering with retail, grocery, and drug stores, we offer complete nutrition at a more affordable price.

Our rebate program starts with you. We mail a rebate kit directly to your office that contains 50 rebates valued at $201; these rebates are valid one per family every 12 months. You can re-order more as needed.

Learn more and request one here


Yes. All infant formula legally sold in the United States must meet the same FDA standards for quality and nutrition. In fact, Congress has passed legislation mandating specific requirements to ensure the health of all children:

  • Infant Formula Act of 1980: Set mandatory requirements for labeling, quality, and recalls as well as nutrient content minimums for 29 nutrients.
  • Infant Formula Act of 1986: Requires infant formula manufacturers to submit formulas to the FDA when there is a major formulation change and clarifies quality regulations.
  • The “Final Rule” of 2014. In 2014, the FDA issued a final rule under section 412 of the Federal Food, Drug & Cosmetic Act that finalized manufacturing and quality control procedures to prevent the manufacture of adulterated infant formula, ensure the safety of infant formula, and ensure that the nutrients in infant formula are present in a form that is bioavailable to ensure the growth of infants.
  • Selenium Added as Required Nutrient in 2015. With this addition, the number of required nutrients increased from 29 to 30 nutrients with minimum and maximum levels. All infant formula legally sold in the USA must meet these requirements.
  • For more information, please visit https://www.fda.gov/food/people-risk-foodborne-illness/questions-answers-consumers-concerning-infant-formula .

Perrigo chooses not to participate in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) selection process. Consequently, store brand infant formulas are not available to parents through the WIC program.

WIC is a supplemental program; it is not intended to provide for 100% of an infant’s needs3. In Texas, for example, the maximum amount of formula provided in the first three months of life is nine containers of 12.4 oz powder, or approximately 112 ounces of powder. Each container provides approximately 90 ounces (2700 mL of formula), or enough for close to three days. Considering unavoidable small amounts of wastage, this is approximately 80% of a typical infant’s needs3. Thus, most families receiving WIC must obtain some infant formula beyond what is provided by WIC if their infant is fully formula-fed.

According to a study in Clinical Pediatrics4, two-thirds of families in the WIC program run out of WIC-supplied baby formula toward the end of most months. Among these families, 27 percent reported “formula-stretching”—watering down infant formula or reducing feedings—which can have serious health and developmental consequences for babies.

Store brand infant formulas typically cost up to 50% percent less than nationally advertised brands2. When your patients run out of WIC formula each month, you can confidently recommend store brand formula; they can purchase at a lower price until they receive the next month’s vouchers.

In the United States, each state solicits bids from infant formula manufacturers for the WIC contract. In some cases, the products are the older generations of name brand products. Current analysis reveals that the manufacturer with the winning bid typically sells formula to the government near or just below the cost to manufacture the formula, sold at leading retail stores at prices customers can afford. It is cost-prohibitive for Perrigo to bid on WIC contracts; the savings consumers already enjoy would no longer be as substantial.

Instead, Perrigo innovates and provides top quality nutrition to parents at affordable prices.


Through pediatricians like you, we offer one rebate per family, every 12 months. The idea is to help families try store brand for free for every child. Our rebate program is designed to help families get comfortable with our products; other manufacturers try to achieve this level of comfort with samples. One rebate enables families to buy about 9 days6 of feedings—on us. This gives families nearly two times more formula than the “free formula” offered in a national-brand sample can. Once parents try and become comfortable with our products, they realize store brand formulas provide up to 50% savings2 every day compared to Enfamil® or Similac®7.


Yes. We view our rebate program in the way big brands view their sampling programs, but our rebate program provides formula that lasts much longer for the infant compared to the national brands’ free samples. Using our $20 rebate, families can buy up to nine days6 worth of feedings versus the national brand 8oz sample that lasts only two to three days. After successful feedings with store brand formula, moms and dads discover a savings of up to 50%2 when they buy formula at their favorite store.


It takes no more than 48 hours for the rebate to be reimbursed. When parents purchase store brand formula, they simply take a picture of the receipt and upload it to Formularebate.com. Once validated, the refund is issued by PayPal or eVisa to the e-mail account used to register.


Definitely. WIC is supplemental nutrition and is not intended to last the full month. When families finish their WIC formula, they can look for the store brand option that matches the nutrition of the advertised brand. All infant formula in the United States is required to meet the same strict nutrition and safety standards set by the FDA. For each formulation, we try to make it easy for families to find their store brand option by working with retailers to use similar colors and names.


Perrigo currently manufactures all U.S. store brand infant formulas to exacting quality standards. Our FDA-inspected facilities are in Vermont and Ohio, U.S.A. Our dairy ingredients are sourced from leading dairy markets, including the United States, Canada, and New Zealand. We do NOT produce infant formula overseas.

No matter where your patients shop, we provide a store brand option for them in grocery, drug, online and club stores. This includes national and regional retailers like Walmart, Target, Costco, Kroger, HEB, Meijer, CVS, Walgreens and many more.


All store brand infant formulas provide 20 kcal/ounce.


Store brand infant formulas are formulated like any generic product. This means the formulas we produce support growth and development, are high quality, and match the nutrition of the big-name advertised brands. The primary difference is the price.

We are mindful of the lid and label colors used by the national brands when we design the packaging for our store brand infant formulas. This means – in most cases - families are more easily able to find a specific formula and compare the nutrition and price. (The big difference is the price.)

There is a “Compare to” statement on every formula we manufacture. Our labels include a full “Compare & Save” chart listing nutrient, vitamin, and mineral levels in our product, the relevant national brand and the level required by the FDA. This makes it easy to compare nutrition and learn more about store brand savings.

Compare store brand to national brands on our formula comparison page


Just like the national brands, Perrigo makes a variety of formulations for routine and solution-based feeding. We make milk-based and soy-based formulas for routine-feeding, as well as formulas that address tolerance issues. These include solutions for:

  • Healthy infants who may experience fussiness, discomfort, crying, spit up or gas: The formula contains partially hydrolyzed (partially broken down) cow’s milk proteins (whey and casein).
  • Tolerance issues associated with intact or whole cow’s milk protein: The formula with partially hydrolyzed protein (partially hydrolyzed casein and intact whey).
  • Tolerance issues associated with lactose: The formula is 99% reduced lactose, compared to a standard milk-based formula.

Compare store brand to national brands on our formula comparison page


No, Perrigo does not have sales representatives that call on doctor’s offices. One of the ways we keep costs low is due to significantly less promotion. That includes no sales force that calls on doctors or hospitals, no samples and very limited advertising. We do attend and exhibit at many of the professional pediatric organization conferences, like American Academy of Pediatrics (AAP), Pediatric Academic Society (PAS) and National Association of Pediatric Nurse Practitioners (NAPNAP). Look for us there and we are happy to answer any questions in person. You can also call our team anytime at 855-984-9489, or email us with questions at hello@perrigopediatrics.com.


We produce store brand infant formulas in FDA-inspected facilities in Vermont and Ohio, U.S.A. Our dairy ingredients are sourced from leading dairy markets, including the United States, Canada, and New Zealand. We do NOT produce infant formula overseas. Not in China, and not in India.

Many of our ingredients are either USP- or FCC-grade ingredients and our facilities are audited for Good Manufacturing Practice (GMP) compliance. While Perrigo sources raw materials globally, all raw materials, regardless of their country of origin, are required to meet the same stringent quality standards as their counterparts in the United States.

To safeguard product quality and safety, Perrigo employs a comprehensive risk-based quality assurance (QA) program throughout the product supply chain that confirms the quality and reliability of our raw materials and suppliers. Our program also includes audits of suppliers and sampling and testing of products. In addition, qualified vendors agree to follow all applicable requirements and standards.

All Perrigo infant formula products undergo testing required by the FDA to ensure the product is safe for use. Perrigo is fully compliant with the Safe Quality Food (SQF) Code, which certifies that a supplier’s food safety and quality management system complies with this international and domestic food-safety standard. We also conduct a finished product surveillance testing program to further enhance product compliance, safety, and quality.


1Rebate will reimburse parents up to $20 for any size or variety of store brand infant formula. Limit one rebate per 12 months per household. Valid on purchases from 4/24/2018 through 12/31/2021.
2Calculations based on March 2020 IRi Market Advantage annual retail sales data of national brand infant formula powder compared to store brand infant formula powder cost per pound based on an average weekly usage of 1.5 pounds of powder.
3Protecting Vulnerable Infants by Ensuring Safe Infant Formula Use. Abrams, Steven A. et al. The Journal of Pediatrics, 2019. Volume 211, 201 – 206.
4 Are Our Babies Hungry? Food Insecurity Among Infants in Urban Clinics. Burkhardt, Mary Carol et al. Clinical Pediatrics. 2012Mar;51(3):238-43.
5 Tracy, Tennille. “Makers of Baby Formula Press Their Case on WIC Program: Food-assistance benefit is up for renewal in Congress this year.” wsj.com April 27, 2015. https://www.wsj.com/articles/makers-of-baby-formula-press-their-case-on-wic-program-1430177799
6Reflects an average consumption of 26fl oz per day in the first year. Pricing, reconstitution rates and infant formula consumption may vary. Based on IRi Market Advantage sales data, March 2020.
7Enfamil® is a registered trademark of Mead Johnson & Co. Similac® is a registered trademark of Abbott Laboratories. Store brand infant formulas are not made by or affiliated with Mead Johnson & Co., or Abbott Laboratories.

See product for full list of disclaimers.

See How We Make Quality Store Brand Infant Formula

Perrigo is the largest supplier of store brand infant formula in the world. Our Vermont facility is one of only four FDA-approved infant formula manufacturing facilities in the US, which means it meets strict requirements for safety, nutrition, and quality.

Help Families Get Up to 9 Days1 of Store Brand Infant Formula for Free, After Rebate!

While we don’t flood your office with samples, we can help patients try store brand for free … you can request a rebate kit for your practice, which includes important product information for you, and 50 rebate tear-sheets worth up to $20 each to hand to your patients. This helps them get started experiencing complete nutrition with everyday savings provided by store brand infant formula.

Request Rebate Kit

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