Physician Perspectives

Dr. Mahr on Store Brand Hypoallergenic Infant Formula

Consultation 360 Article

Having a new generic hypoallergenic formula can help broaden the options for the dietary management of infants with CMA… Pediatric health care providers should be prepared to discuss all feeding options.

— Todd Mahr, MD, Director of Pediatric Allergy/Immunology, Gundersen Health Systems gives his perspective on the benefits of Store Brand Hypoallergenic Formula for babies with CMA in this Consultant 360 article.

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^§ Due to cow's milk allergy.

¹ World Health Organization recommended amount of DHA is 0.2% – 0.36% of total fatty acids. Recommendation from Interim Summary of Conclusions and Dietary Recommendations on Total Fat & Fatty Acids.

² Calculations based April 2022 IRi Market Advantage latest 26 weeks sales data comparing store brand extensively hydrolyzed hypoallergenic powder infant formula to average national brand extensively hydrolyzed powder infant formula cost per pound.