Helping Families Faced with Food Insecurity
Published September 2020
Before the COVID-19 crisis, our research showed that 99% of pediatricians have had families express concerns about the cost of infant formula.1 The economic downturn associated with the pandemic is triggering greater increases in food insecurity. Pediatricians are on the front lines, acting as a gateway in identifying and supporting struggling families.
Perrigo wants to help prepare you for the challenge. Here are some helpful tools that can educate parents and give them an immediate way to reduce their spending on infant formula.
- Discuss alternatives: Many parents aren’t aware that store brand (or generic) infant formulas offer the same nutrition as name brands like Enfamil®, Similac® and Gerber®, but cost 50% less2. Have this eBook on hand to give parents valuable education on infant formula, including our buying guide.
- Make the switch easier: One way to help parents find comparable store brand infant formulas is our buying guide poster. When parents see it at your practice, it makes it easier to identify store brands alternatives.
- Get parents started: This free trial gives parents a rebate that covers the full price of the formula (up to $20 which can cover about 9 days of complete nutrition3). It’s an easy way for them to try store brand infant formula.
These challenging times require medical professionals to go above and beyond. We appreciate everything you do to keep families safe and healthy, and we hope these resources offer you a measure of support.