The Cost of Colic | Perrigo Pediatrics

New Data Uncovers the Challenges Moms Face When Caring for an Infant with Colic/CMA

Published September 2021

Cow's Milk Allergy (CMA) can affect up to three percent1 of babies during their first year, leading many parents turning to hypoallergenic infant formula as a source of relief for their baby's colic symptoms.

Unfortunately, the cost of name-brand hypoallergenic infant formulas can often exceed $200 a month, making it three times more expensive than standard or routine formulas.⁵

Perrigo, makers of all Store Brand Infant Formula, in conjunction with OnePoll, released findings from a nationwide survey of 1,289 American mothers whose child suffered from colic and/or CMA to gain insights into the emotional, physical and financial tolls this can bring to families searching for relief.⁶

complaint from moms about hypoallergenic formula was price

Not surprisingly, the data revealed price as the number one complaint for hypoallergenic infant formula.

In fact, one in three moms stated they were fearful they would not be able to afford the appropriate relief for their baby.

Moms are Desperate for a Solution

3 out of 4 moms said they would have ‘paid anything’ to provide relief for their baby with CMA and/or colic.

49%

worried most about not finding a solution or relief for their baby with colic and/or CMA.

33%
expressing concern that their baby’s growth and development would be affected.

More than half would have purchased a lower-cost Generic Hypoallergenic Infant Formula option if available.

Mom’s Emotional and Physical Cost

2 out of 3

reported experiencing “mom guilt” mainly due to a feeling of helplessness since they couldn’t fix their baby’s problem.

Top emotions felt by moms included:

49%

feeling frustrated

33%

overwhelmed

28%

having anxiety

Nearly half of moms reported getting only 4-5 hours of sleep each night.

Seeking Relief and Support

46%

turned to their pediatrician when searching for a solution for colic.

35%

turned to a nurse.

42%

of moms sought out groups with mothers in a similar situation to seek relief. arrow up

Moms learned about hypoallergenic formulas

49%mostly from their pediatrician

44% online

Although hypoallergenic infant formula was first developed in 1942, there have been no generic options available to consumers– until now.

Perrigo, makers of all Store Brand Infant Formula, has introduced the first and only U.S. Store Brand Hypoallergenic Infant Formula in nearly 80 years that is clinically tested to be as effective as Nutramigen² in dietary management of cow’s milk allergy (CMA) and colic due to CMA.³ As with all Perrigo Nutrition infant formulas, Store Brand Hypoallergenic Infant Formula will also cost less, allowing families to save at least 22 percent or $75 in savings per month compared to leading name brands.⁴
Learn More

1 Flom, D., Julie , Sicherer, H., Scott. (2019). Epidemiology of Cow’s Milk Allergy. Nutrients, 5, 1051. https://doi.org/10.3390/nu11051051

2 Nutramigen® is a registered trademark of Mead Johnson & Co. Similac® and Alimentum® are registered trademarks of Abbott Laboratories. Store Brand Hypoallergenic Infant Formula is NOT made by or affiliated with Abbott Laboratories or Mead Johnson & Co.

3 Barber, C, Prieto, P.A., Wallingford, J.C. (2018). A Double-Blind, Randomized, Crossover Allergy Study of an Extensively Hydrolyzed Casein Formula. Journal of Nutrition and Food Sciences.

4 Calculations based cost per pound with average weekly usage of 1.5 pounds of powder the first year using Perrigo’s MSRP for a 12.6oz container of Store Brand Hypoallergenic Infant Formula compared to pricing for Nutramigen® 12.6oz container based on April 2022 IRi Market Advantage annual retail sales data of powder infant formula. MSRP is manufacturer-suggested pricing only, retailers alone set pricing, cost savings may vary.

5 Hypoallergenic Infant Formulas. Committee on Nutrition. Pediatrics Aug 2000, 106 (2) 346-349; DOI: 10.1542/peds.106.2.346

6 Perrigo Nutrition “The Cost of Colic” Survey, 2020

New Data Uncovers the Challenges Moms Face When Caring for an Infant with Colic/CMA

Moms are Desperate for a Solution

Mom’s Emotional and Physical Cost

Seeking Relief and Support

Help Families Get Up to 8 Days1 of Store Brand Infant Formula for Free, After Rebate!