Compare to the nutrition of

Nutramigen® & Similac® Alimentum® Infant Formula

Hypoallergenic

Hypoallergenic

Store Brand Hypoallergenic Infant Formula is iron-fortified and provides complete nutrition, 20 cal/fl oz, and is designed for healthy, full-term infants who are allergic to the intact proteins in cow’s milk. Helps manage colic  symptoms§ with extensively hydrolyzed casein to help avoid an immune system response by reducing the allergen exposure.

Product Features

  • Clinically tested to be non-reactive in >98% of infants with confirmed CMA2
  • 100% extensively hydrolyzed casein
  • 17mg of Omega-3 DHA per 100kcal, the expert recommended level3
  • Probiotic L. rhamnosus to help support the intestinal barrier and digestive health
  • Nutrient density of 20kcal/fl oz

Protein & Carbohydrate Detail

  • Protein is 100% extensively hydrolyzed casein
  • Carbohydrate source 85% corn syrup-solids, 15% corn starch

Meets AAP Criteria for Hypoallergenicity

Store Brand Hypoallergenic Infant Formula is the first and only extensively hydrolyzed formula to meet AAP guidelines for hypoallergenic formulas. To ensure safety, efficacy and statistical power, the Barber study followed the most conservative interpretation of AAP protocol. Both Store Brand Hypoallergenic Infant Formula and Nutramigen® were clinically tested to be non-reactive in >98% of infants with confirmed CMA.2,3

View full details

Compare the Nutrition

Nutrients/100 cal -
Lowest price per oz1
$1.93/oz1Store Brand Hypoallergenic
$3.09/oz1Enfamil® Nutramigen®†
$3.04/oz1Similac® Alimentum®†
FDA Nutrient Requirements*
Protein g 2.8 2.8 2.75 1.8-4.5
Fat g 5.3 5.3 5.54 3.3-6.0
Carbohydrate g 10.3 10.3 10.2 NS
Water g 133 131 133 NS
Linoleic Acid mg 780 860 800 300
Store Brand Hypoallergenic
Enfamil® Nutramigen®†
Similac® Alimentum®†
FDA Nutrient Requirements*
Vitamin A IU 300 300 300 250-750
Vitamin D IU 60 50 60 40-100
Vitamin E IU 2 2 3.0 0.7
Vitamin K mcg 9 9 8 4
Vitamin B1 mcg 80 80 60 40
Vitamin B2 mcg 90 90 90 60
Vitamin B6 mcg 60 60 60 35
Vitamin B12 mcg 0.3 0.3 0.45 0.15
Niacin mcg 1,000 1,000 1,350 250
Folic Acid mcg 16 16 15 4
Panthothenic Acid mcg 500 500 750 300
Biotin mcg 3 3 4.5 1.5
Vitamin C mg 12 12 9.0 8
Choline mg 24 24 12 7
Inositol mg 24 17 5 4
Store Brand Hypoallergenic
Enfamil® Nutramigen®†
Similac® Alimentum®†
FDA Nutrient Requirements*
Calcium mg 94 94 105 60
Phosphorus mg 52 52 75 30
Magnesium mg 8 8 7.5 6
Iron mg 1.8 1.8 1.8 0.15-3.0
Zinc mg 1 1 0.75 0.5
Manganese mcg 25 25 8 5
Copper mcg 75 75 75 60
Iodine mcg 15 15 15 5-75
Selenium mcg 2.8 2.8 2 2-7
Sodium mg 47 47 44 20-60
Sodium mg 110 110 118 80-200
Chloride mg 86 86 80 55-150

Product Composition

CORN SYRUP SOLIDS, VEGETABLE OILS (PALM OLEIN, SOY, COCONUT, HIGH OLEIC (SAFFLOWER OR SUNFLOWER) OIL), CASEIN HYDROLYSATE (FROM MILK)‡, MODIFIED CORN STARCH, LESS THAN 2%: MORTIERELLA ALPINA OIL*, SCHIZOCHUTRIAPUL SP OIL**, LACTOBACILLUS RHAMNOSUS, BETA-CAROTENE, VITAMIN A PALMITATE, VITAMIN D3, VITAMIN E ACETATE, VITAMIN K1, THIAMIN HYDROCHLORIDE, RIBOFLAVIN, VITAMIN B6 HYDROCHLORIDE, VITAMIN B12, NIACINAMIDE, FOLIC ACID, CALCIUM PANTOTHENATE, BIOTIN, ASCORBIC ACID, CHOLINE BITARTRATE, INOSITOL, CALCIUM CITRATE, CALCIUM HYDROXIDE, CALCIUM PHOSPHATE, MAGNESIUM CHLORIDE, FERROUS SULFATE, ZINC SULFATE, MANGANESE SULFATE, CUPRIC SULFATE, POTASSIUM IODIDE, SODIUM SELENITE, SODIUM CITRATE, POTASSIUM CITRATE, POTASSIUM CHLORIDE, POTASSIUM BICARBONATE, L-CYSTINE, L-TRYPTOPHAN, TAURINE, L-CARNITINE, CALCIUM CARBONATE, CALCIUM CHLORIDE, POTASSIUM HYDROXIDE, POTASSIUM PHOSPHATE, ASCORBYL PALMITATE, MIXED TOCOPHEROL CONCENTRATE

  • FDA Infant Formula Act
  • A SOURCE OF HYPOALLERGENIC PROTEIN
  • *A SOURCE OF ARACHIDONIC ACID (ARA)
  • **A SOURCE OF DOCOSAHEXAENOIC ACID (DHA)
  • 1Savings based on Circana 26 week average price per powder pound across all sizes of retail sales data for comparable store brand and national brand products as of November 2025..
  • 2Barber, et al. A Double-Blind, Randomized, Crossover Allergy study of an Extensively Hydrolyzed Casein Formula. J Nutr Food Sci 2018, 8-6. In a randomized, DBOFC a single administration of Store Brand Hypoallergenic
  • Infant Formula was comparable to a single administration of Nutramigen® for non-reactivity in patients with confirmed CMA. Both satisfied established AAP criteria for hypoallergenic formulas.
  • 3World Health Organization recommended amount of DHA is 0.2% - 0.36% of total fatty acids. Enfamil® and Store Brand Hypoallergenic = 0.32% of total fatty acids.
  • §Due to cow’s milk allergy
  • This product is not manufactured or distributed by owners of registered trademarks Similac® Alimentum® or Nutramigen®.  Please see product labels for full disclaimers (G19).

Available at Leading Retailers

Find a Retailer