Why Store Brand?

Store brand infant formula provides a simple but essential purpose: to ensure that every family—regardless of budget—has access to complete, high‑quality infant nutrition.


Since its introduction more than two decades ago, store brand formula has played a vital role in supporting infant feeding across the U.S., offering families a safe, evidence‑based alternative to higher‑priced national brands. Adhering to the FDA standards for nutrition, quality, and safety, these formulas were launched to give parents confidence and choice, without compromise. Today, store brand formulas continue that mission by delivering clinically backed nutrition and meaningful value, helping families meet their babies’ needs with products they can trust.

  • Help Families Afford Complete Nutrition

    While breastfeeding is the gold standard, many families rely on formula, and the cost can be unexpected and a big hit to budgets, especially when breastfeeding was the plan.  When using formula, parents in the U.S. switch formula types over 6 times on average for tolerance, convenience, affordability and availability.* Infant formula is a significant expense for families, making affordable, complete nutrition essential, especially in times of food insecurity. By recommending store brand formulas, providers can empower families to save significantly without sacrificing nutrition.

    *Data on file. 2025

Trusted by Parents, Caregivers & Retailers 
for Over 25 Years

  • Complete Nutrition

    Our formulas are clinically designed to support healthy growth and development, delivering complete nutrition comparable to leading national brands and keeping up with the latest scientific advancements, including key functional ingredients naturally found in breast milk—such as DHA, ARA, lutein, nucleotides, prebiotics (e.g., GOS), and HMOs. The goal is to provide consumer choice across a variety of formulations at a more affordable price.

    HUMAN MILK OLIGOSACCHARIDE. NOT FROM HUMAN MILK.

  • Quality

    The health and well-being of the infants and families who rely on our products is always our highest priority. Perrigo has stringent protocols in place to ensure that products meet the expectations of consumers, healthcare providers, and regulatory bodies. All Perrigo‑produced infant formulas meet FDA standards for nutrition, quality, and safety and are manufactured under the Safe Quality Food (SQF) Program, which ensures rigorous, industry‑leading food safety and quality management practices.

    Every batch undergoes extensive testing—more than 1,500 checks from raw materials to finished product—to ensure quality and complete nutrition.

  • Affordability

    For families who choose or need to formula feed, store brand formulas offer a cost-effective alternative that provides complete nutrition. On average, we help save families over $1,000 a year or 45%.** By recommending store brand options, pediatric providers can help reduce the financial burden on families without compromising quality or safety.

    **Savings based on Circana 26-week average price per powder pound across all sizes of retail sales data for comparable store brand and national brand products as of November 2025.

  • Availability

    Store brand formulas are available nationwide in a variety of options to meet different dietary needs, including milk-based, soy-based, and reduced-lactose.

  • SNAP Eligible

    Store brand formulas meet SNAP eligibility and help families stretch their benefits, providing more days of safe*, complete nutrition. Pediatric providers can guide families toward affordable options that support both infant health and household budgets. While Store Brand formulas are not eligible through regional WIC programs, by providing everyday savings to comparable national brands, we offer families a simple way to switch when WIC allotments run out.

    *Calculations based on November 2025 Circana 26-week retail sales data of national brand infant formula powder compared to store brand infant formula powder cost per pound based on an average weekly usage of 1.5 pounds of powder.

  • About Perrigo

    Perrigo is the third-largest manufacturer of infant formula in the U.S. and a trusted leader in supplying store brand formulas. Since 1887, Perrigo has been dedicated to providing high-quality over-the-counter (OTC) health and wellness products that offer real value. From cough and cold remedies to allergy, analgesics, gastrointestinal, smoking cessation, and oral care products, Perrigo’s trusted store brand offerings support families in communities nationwide. Visit Perrigo.com to learn more about our commitment to affordable, reliable healthcare solutions.