Request a FREE rebate kit for your practice!

Where does generic infant formula come from?

You can’t put a price on health and nutrition, but there’s no reason to pay a premium just for the name on the label. Store brand infant formulas offer complete nutrition just like the more expensive name brand options, and meet or exceed all Food and Drug Administration (FDA) standards. It’s called formula for a reason™.

Who is Perrigo?

Perrigo is the manufacturer behind all store brand infant formulas. For more than 20 years, store brand infant formulas have been trusted by pediatricians, parents and caregivers. Today, Perrigo produces a variety of routine and specialty formulas that provide the complete infant nutrition needed for growth and development. Perrigo takes a scientific, evidence-based approach to product development to ensure all formulas contain the latest innovations in infant nutrition. Just like their name-brand counterparts, store brand infant formulas are clinically studied and meet the same FDA standards.

Our dairy ingredients are sourced from leading dairy markets including the United States, Canada, New Zealand, and Europe.

Our powder infant formulas are manufactured in FDA-inspected facilities in Vermont and Ohio.

Perrigo is the private label manufacturer of all Store Brand Infant Formula at retailers nationwide.

Whether a family shops at Target or Walmart, CVS or Walgreens, Amazon or Costco, they can be sure that all Store Brand Infant Formulas have met the same high-quality standards.

“I tell every patient who isn’t nursing or who needs to supplement to get Store Brand Infant Formula. We personally used Target’s Up & Up brand. It was by far the best tolerated and least expensive. We were really happy with it.”

Dr. Pinter
Flushing, NY


Healthcare professionals share their experiences with Store Brand Infant Formula.

Product Finder

Where to Buy

Store brand infant formula is available nationwide at major retailers, warehouse clubs, drug stores, and food markets.

Find a Store

Help Families Get Up to 9 Days1 of Store Brand Infant Formula for Free, After Rebate!

While we don’t flood your office with samples, we can help patients try store brand for free … you can request a rebate kit for your practice, which includes important product information for you, and 50 rebate tear-sheets worth up to $20 each to hand to your patients. This helps them get started experiencing complete nutrition with everyday savings provided by store brand infant formula.

Request Rebate Kit


1Retail prices from May 2019 retail price survey of assorted stores. Actual prices and savings may vary.

CALL 855-984-9489
Call Us