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Introducing Store Brand Complete® Comfort Infant Formula

Introducing Store Brand

Published October 2020
Perrigo, the trusted name behind all Store Brand Infant Formulas, recently introduced Store Brand Complete® Comfort Infant Formula with Iron, a new formulation that is gentle on baby’s delicate tummy.

Store Brand Complete® Comfort compares to the nutrition of the nationally advertised brand, Similac PRO-TOTAL COMFORT ®* infant formula and is made with Non-GMO¥ ingredients and no artificial growth hormones§. For those that are familiar with Store Brand Infant Formula varieties, Store Brand Complete ® Comfort combines the low lactose feature of Store Brand Sensitivity ® and partially hydrolyzed protein of Store Brand Gentle®, which makes for a new gentle, tolerable formula.


Store Brand Complete®* Comfort is made with partially hydrolyzed whey protein as an alternative to routine, intact-protein, milk-based formulas and includes key ingredients found in breastmilk, like Vitamin E to support baby’s growth, Lutein for eye development, DHA for brain development, and offers immune support from prebiotic 2'-FL HMO .

Like Similac®* and other pricey big-name brands, Store Brand Infant Formulas meet the same Food and Drug Administration (FDA) standards under the Infant Formula Act but cost up to 50% less1.

Perrigo’s Complete®* Comfort Infant Formula is now available at leading retail and grocery stores across the country under their own store brand label. While each label may look unique, all will carry the product name Complete®* Comfort Infant Formula. For complete nutritional information visit

Product Features

  • DHA is a fatty acid that occurs naturally in mother’s milk and supports baby’s developing brain
  • Complete nutrition for delicate tummies
  • Nutrient density of 20kcal/oz
  • Easy to digest, 100% partially hydrolyzed whey protein
  • Less than 2% lactose
  • No Palm oil
  • 2’FL HMO, a prebiotic commonly foundin breast milk, for immune support

Product at Leading Retailers











Who is Perrigo?

Perrigo is the private label manufacturer of all Store Brand Infant Formula sold in the U.S. Our formulas are made in the U.S.A. and meet FDA quality and nutritional standards.

Our dairy ingredients are sourced from
leading dairy markets
including the United States, Canada, New Zealand, and Europe.
Our powder infant formulas are manufactured in FDA-inspected facilities in Vermont and Ohio.
Perrigo produces a variety of routine and specialty formulas to meet the needs of infants and can be found at retailers nationwide.

*Similac PRO-TOTAL COMFORT® is a registered trademark of Abbott Laboratories. This product is not manufactured or distributed by the owner of the registered trademark Similac Pro-Total Comfort®. Store Brand Complete ® Comfort Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac Pro-Total Comfort®.
¥Ingredients not genetically engineered
Not from human milk
§No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.

1Calculation based on June 2020 IRi Market Advantage annual retail sales data of national brand infant formula powder compared to store brand infant formula powder cost per week based on an average weekly usage of 1.5 pounds of powder.

Help Families Get Up to 9 Days1 of Store Brand Infant Formula for Free, After Rebate!

While we don’t flood your office with samples, we can help patients try store brand for free … you can request a rebate kit for your practice, which includes important product information for you, and 50 rebate tear-sheets worth up to $20 each to hand to your patients. This helps them get started experiencing complete nutrition with everyday savings provided by store brand infant formula.

Request Rebate Kit

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